4 PILLARS OF SKNL
SKNL’s success is based on its four pillars of strength – Manufacturing, Distribution, Brands and Human Capital. These four pillars have made the company stand apart and succeed in a highly competitive market scenario.
Maintaining world-class quality has been a corner stone in SKNL’s business strategy. The company has invested extensively in manufacturing facilities to maintain high quality standards. Four state of art manufacturing units based in Mysore (Karnataka) and Dewas (Madhya Pradesh) collectively produce over 2,00,000 meters of high-quality fabrics each day.
The manufacturing capability gives SKNL a clear edge in the market place – stringent quality measures and competent management systems ensure that the finest product reaches the consumers, consistently.
Luxury Textile fabrics are manufactured at a world-class integrated facility situated near Mysore (Karnataka). Its high quality fabrics are well received in the domestic as well as international market. In fact, Reid & Taylor – Scotland, sources its fabrics from this mill as well for its international markets.
SKNL is the only manufacturer of fine count Damask in India. Its Chamunda Standard Mills and Amana Manufacturing Unit in the outskirts of Dewas (Madhya Pradesh) manufactures this fine fabric to cater to Indian & European markets.
The company is constantly modernizing and upgrading its existing facilities for Consumer Textiles and Home Textiles. Plans on the anvil are to add new capacity to manufacture Worsted Suitings and Home Textiles.
Two new plants at Bharuch, Gujarat for Cotton have been recently established. SKNL plans to introduce yet another facility, of the Ready-to-Wear SBU, near Bangalore to cater to the international market.
The company’s wide network reaches both domestic as well as overseas market. SKNL caters to the entire socio-economic segments of the Indian market across 30,000 outlets through 300 dealers.
Today, SKNL is the largest institutional supplier in India in the organized sector. The company plans to establish high impact presence through multi-brand outlets, large format chain stores and exclusive stores for all its brands.
Ability to build brands, across the socio-economic segments has been one of the key factors in SKNL’s success. A keen understanding of the dynamic market trends, while keeping abreast with the changing usage patterns, attitudes and preferences of the consumers has been the foundation of creating successful brands.
Reid & Taylor caters to the premium and upper-middle strata of the Indian suiting market. Since its national launch in 1999, the brand has accelerated to the second position in a highly competitive market. The brand’s growth has been hailed by marketing professionals and is a case study for launching international brands in India. No surprise that Superbrands Council, the world’s leading authority on marketing and advertising; has awarded it a ‘Superbrand’ status, second time running.
Belmonte offers a wide range of polyester and viscose blend fabrics for office, leisure and evening wear catering to the mid-premium consumer. It is available across top 100 cities in India. ‘Uniformity by Belmonte’ is the sub-brand which offers a wide range of uniform fabrics for professional work-wear across industries.
S.Kumars is the manufacturer of blended fabrics for work-wear & daily wear. With strong brand equity and unique strengths, the brand has evolved to include fashionable blended suitings in line with work wear & daily wear for the common man of today.
Carmichael House is a new entrant in the Home Textile category. This mass premium brand offers a wide range of home textile solutions for the entire abode in a variety of fabrics and weaves. Since its launch, Carmichael House, has received fast recognition among its consumers.
SKNL has developed highly effective management capabilities due to a unique fusion of entrepreneurship with professional expertise. The Board of Directors includes eminent people from industry, law, banking, finance and economic sectors.
The business at SKNL is divided into product-wise Strategic Business Units viz, Consumer Textiles (work wear, mid premium and daily wear), Home Textiles (THE), Premium cotton fabric (HVFC) and Ready to Wear (Total Wardrobe Solutions),Luxury Textiles. Each SBU operates as an independent profit center and is lead by a seasoned professional. Service functions like Human Resources, Corporate Finance, Corporate Planning, Research, Marketing & Communications and Legal are centralized.
OUR BRANDS
REID & TAYLOR
WORLD PLAYER
BELMONTE
BARUCHE
UNIFORMITY BY BELMONTE
CARMICHAEL HOUSE
S KUMARS